Model the
difference.
Move the sliders to your own catalogue. Every assumption behind the number is printed next to it — including the one that decides the answer.
Why the ceiling is stated rather than hidden
The headline figure is a percentage of your revenue, and the percentage is an assumption this product chose. A calculator that hides that input can produce any number its author wants; one that prints it lets you disagree with it. If you think the agent channel is worth less than the stated ceiling, halve it mentally — the ratio between before and after does not move.
The composite score itself is not a modelling choice. It is assembled from the same published blend and the same crawler penalty a real scan uses — the rubric.
Get the real number instead
Nothing on this page is measured from your store. A free scan reads your actual storefront and scores it against all four pillars, which is the number worth acting on.