SEO
Whether conventional search engines can crawl, parse, and rank the catalogue.
Engage →AI optimisationAIO
AIO
Agent transaction.
Whether an AI system can correctly parse and act on the record without guessing. Includes transactability as a named sub-score.
What it costs to fail
Contradictory markup is worse than absent markup: a parser that finds two prices on one page cannot pick one, and an agent that cannot resolve price or availability cannot transact at all. Without a SKU there is no stable way to refer to what is being bought, so the record can be described but not acted on.
What is scored
Structured attributes, SKU coverage, variant-level offers, price with priceCurrency, availability, shipping weight, imagery, schema conflict detection, entity consistency.
Each of these is a published criterion with a published weight — the full rubric.
What fixes it
A SKU on every variant, offers carrying both price and priceCurrency, and an explicit availability value are what let an agent quote and transact rather than merely describe. Shipping weight is what turns a listing into a delivery estimate. Resolving a schema conflict matters more than filling a blank field: contradictory markup is worse for a parser than absent markup.
The other three
Every scan runs all four, in every tier. A catalogue that clears this pillar can still be invisible to the systems the others cover.
